Posted: August 2009 by Dr. Elayne Coakes

This two-part BLOG results from my experience in Leading the Organisational and Complexity Research Group at Westminster Business School, London UK,  and is all about exploring the experiment my university is currently calling ‘Tearing down the Walls’ i.e. exploring new technology in web 2.0 environments. In this first Blog I describe starting my journey ...

New phrases, new ideas, new models of how we can work and play and earn from many interlinked cloud-joined applications streaming data out at us through RSS feeds, seem to have made up the content of the several disparate discussions I have been having recently.

I felt that I needed to sit down and clarify my thoughts on all this new technology and possibilities and what does it all mean in what is now so clearly a sociotechnical world or social technical as some people are calling it.

Firstly, I think I am confused, and as a user rather than a developer not excited [yet, but I may be later if/when I find, as I am told I will, that using Google documents is easier than using FrontPage to create a website]. I now have to learn all sorts of new acronyms            and yet more applications to get used to. Not to mention odd spellings! Perhaps its my age but....

In this first of my two-part Blog, here are some technologies that I have come across recently, and what I think they mean:

  • Scribd this is, according to The Guardian 23rd July 09, ‘more than just a YouTube for documents’.  That is what is describes itself as which makes me, as a poor user, even more confused – I thought YouTube was all about videos. So I read on. It contains all sorts of papers both academic and otherwise which are searchable and shareable. It is now described as a social publishing site where people can upload their writings from academic projects [including the classic student mis-spelling of startegic management], to recipes they have devised, to poems that publishers won’t take, to.... They also sell eBooks from best-selling authors such as Simon King and Dan Brown, and if you do want to charge for access to your work, you can. So budding authors who can’t get published or who resent the percentage charged can try out their ideas.

  • Apps for iPhones now here I refer to thelondonpaper for some of my resources but one of our students in our Tearing Down the Walls project is also developing one of these [see more below]. Mobile phone applications are now big business. Just like the books on Scribd, the face price is minimal, just a pound or two, but the sales numbers are enormous thus generating very large revenues indeed for the authors. Apps as they are called range from music to maps to iSteam – which is really very silly – it allows you to breathe into the phone microphone and then your screen will stream up like a mirror in the shower, and then you write on it!  And over 3 million people have downloaded it! Another app which is going to be a problem in due course, is one which tells travellers which carriage to sit in to be nearest the exit in any London  tube station. Just think, if all 8000 people who have downloaded it travel on the same lines and all try to get into the exit nearest carriage – won’t that be over-crowded!

  • Google Documents seem to be the ‘better’ version of easy to collaborate documents that we were promised in IBM’s Lotus Notes. They are accessible online and all collaborators can make revisions in real-time so really synchronous working. They can also be used for open access, limited access or no access, so you can replace a website with a Google doc – I hope to try this out myself shortly – when I can get the time!

  • The Cloud The term cloud is used as a metaphor for the Internet whereby virtual resources are provided across the Internet and users don’t need to know anything about the technology that supports their applications. Data is frequently stored on the ‘cloud’ and many applications are accessed through a web browser. This means that whilst you are working in the UK your data may be being stored anywhere in the world and more importantly, you won’t know where, and you don’t care... as long as it is stored for you. Thus you are now very unlikely to run out of data storage space unlike when you store data on your PC, and also, you can work anywhere in the world on your laptop, and access all your data without taking a memory stick of any kind with you.  Thus truly mobile computing across a virtual world is now possible.

  • Mash-up Yet another new phrase used in this new world – apparently means when two separate streams of data are added together to provide a useful application. An example that I rather like the idea of is if the data about the locations of all the Cost Coffee shops were combined with Google maps and rang me on my mobile to tell me where my nearest coffee shop is – whichever town I’m in. Can someone provide this for me?

In the second part of my Blog to publish in September I will explore this experiment my university is currently calling ‘Tearing down the Walls’ and our exploration of new technology in web 2.0 environments.