Dr. Vlatka Hlupic


Dr. Vlatka Hlupic PhD, MSc, BSc Hon Econ, CMC, MNLP, FORS, FBCS CITP, FInstCPD, Eur Ing, CEng, MHEA, a founder of the Senior Executive Excellence is one of the most qualified executive coaches in the UK. She is a Professor of Business and Management, Director of the Executive Coaching and Leadership Development Programme, and a member of the team delivering the postgraduate course in Coaching and Mentoring at Westminster Business School, University of Westminster. She is also a Director of the Centre for Business Information, Organisation and Process Management (BIOPoM), an interdisciplinary research network housed at Westminster Business School. In addition, Vlatka is a member of a pool of executive coaches working on the Senior Executive Programme for senior executives at the London Business School. She is a Certified Master Coach, Licensed Master NLP Practitioner, Psych-KTM Practitioner, Certified Hypnotic Practitioner, Co-Chairman of the Academic Advisory Board of the Behavioural Coaching Institute and a selected member of the Round Table Scholar programme, one of the world's preeminent consortia of consulting professors.

Vlatka has been involved in personal and professional development, coaching and management education for 20 years. She has been coaching and mentoring clients at senior level in public and private sectors, and her clients come from blue chip IT and pharmaceutical companies, academia, the National Health Service, charity, tourism, publishing and management consultancy sectors. She has been researching, as well as attending training, in areas such as Executive Coaching, Neuro-Linguistic Programming, Psychological Kinesiology and Educational Kinesiology having had the privilege of being trained by well known personal development experts such as Anthony Robbins, Paul McKenna and Richard Bandler. This extensive training and experience, as well as her personal values, empathy and integrity enable her to provide services of the highest standard.

Vlatka has also developed the highly innovative, interdisciplinary and holistic coaching model, EXCELLENCE©, for achieving executive excellence, facilitating positive growth, development and change at personal, interpersonal and business levels. This model contains more than 130 different coaching tools and methods, both scientific and complementary, which are used to achieve any combination of 77 coaching objectives. Vlatka has been successfully using the EXCELLENCE© model for coaching and executive education, providing a unique, individualised expert service with guaranteed results. 

In addition to her coaching work, Vlatka has been acting as a consultant for a variety of private and public companies, as well as having held a variety of academic research and lecturing posts in England, Holland and Croatia. She has published more than 150 papers in journals, books and conference proceedings and she is an associate editor, a guest editor and a member of Editorial Boards for a number of international journals. She has presented her work at over 50 international conferences, and has given numerous invited talks at various national and international meetings. Vlatka also acts as an expert adviser for a variety of business and management related research projects including projects sponsored by the Croatian, German and Thai Governments. She is currently involved in several leading-edge research projects related to complexity leadership, emotional intelligence and leading knowledge workers.